Evaluation - Question 4

Evaluation - Question 3

Evaluation - Question 2

Evaluation - Question 1

Final Website

Final Website

Music Video

Final Digipak

For the front cover I sided on an image of the artist eyes inspired by the glow paint section of the music video. I thought this would be eye-catching and stick to the conventions of the pop genre of having a single picture of the artist. I feel the simply yet bright and colourful cover would be very effective, especially with the eyes as I feel they draw attention immediately. I then added what would be the logo for the artist - the paint splatter X - as this will feature heavily in the marketing campaign in the website and merchandise. The rest of the artists name I wanted to be imprinted into the cover (indented) to give the audience a draw to buy the hard copy as it has a little something extra, which was inspired by the holographic album art of Katy Perry's Prism. For the back cover I decided to use an image of the artists paint splattered boots (carrying through her grungy star image and the idea of not caring from the video) standing on the world. I thought this would link to the 'I am up in space' lyric from the video, I also then linked this to the name of her tour on the website of 'Out Of Space'. With the spine I have tried to connect the front and back covers by going in a gradient from black to white with 'Xena' going in and opposite gradient to help the name stand out.

For the actual CD I decided to follow on with the idea of the paint and use an image of paint splatters which when over the center of the circle go slightly translucent, I also continued the indent idea by making the artist name on the disk engraved into the base of the paint splatter. The inside right of the case I want to just be plain white to follow the brightness of the whole digipak and also to match the back of the digipak booklet which is what would be seen when opening the CD case. This would also help to bring all of the attention to the CD as it is the only thing with colour.

The Front cover would act as the front of the inside booklet. The back of the booklet I have made plain white with just the company copyright. I thought this was important to keep the simplicity of the whole album and to not detract attention away from the CD. It is also a key convention of digipak booklets to have the back of the booklet just a plain block colour e.g. black however I chose white as this is the style of the marketing campaign as a whole (the website is white, front cover is white, music video is bright).

For the inside images I stuck to three main themes from the video (the powder paint, London, and the opening). I made the first lyric page 'I Love It' and chose a photo of a shot from the music video. I then increased the saturation to make the colours brighter, I separated the artist from the background and then overlayed an image of light spots over the background to give the image more interest and brightness. Throughout the booklet I used the same title and lyric fonts to carry out the marketing. 

For the second page I used and image from the opening sequence of the music video, I thought this contrasted nicely with the first page. To create the image I cut artist and tea cup from the back ground and then overlayed a darker image, I then played around with the colourisation until the background was sepia toned. I also increased the saturation of the artists red dress and nails to make the colour stand out more.

 For the center fold of the booklet I used an image from the South Bank skate park, for which I increased the saturation and for the graffiti, artists lips and jeans in order to make the image brighter. I also tried to make the lyrics look as though they were 3D, with the lyrics for 'How To Be A Heartbreaker' curving around the pole and following the direction on the poles; and the lyrics for 'Bad Girls' looking as though they are written on the floor and on the curb. I thought this would make the page look more visually interesting and not just be another boring lyric page. 

For the 5th and 6th pages I went back to using the opening and powder paint photos. The 5th page I tried to continue the motif of the artist star image by using a close up picture of the artists face with all of the attention being on the eyes. To this image a overlayed an image of a rippling river over the iris' of the artists eyes to help capture the audiences attention and give some added interest to them. I then tried to make the lyrics look as though they were written onto the mug - continuing the style from the previous pages. 

The 6th and final page of the booklet I used two images - the background photo from filming the paint scene and the front image taken in front of the London eye which I cut the artist out of and overlayed on top. I moved the artist lips onto a separate layer, increase the saturation and put them above the overlay so that they would stand out the most in the picture. For all of the images I increased the brightness so as to follow the bright colourful motif of the entire marketing campaign.