Final Website

Final Website

Website

Since my last website post I have decided to change the home screen. I have taken inspiration from the Lady GaGa website, using a similar colour scheme, echoing the image style with the faded out edges. Still sticking with the bright colours and image of the artist, however I have decided to make the background the front cover image as it is extremely eye catching and helps to promote the product, much like with Lady GaGa's website and many other websites in the pop genre.

Draft of website (progress)

Here's my progress so far with my website. I am currently unhappy with the way it looks as I feel it doesn't look as smooth as I wanted it to; the image of the artist doesn't look in sync enough with the website- it looks as if shes has been plastered onto the page.

Initial website design attempts

Here's my first attempt at creating the website on wix. I'm not sure on the background or colour as it's not very bright, therefore I think I will make it white which is similar to some of the other pop websites I've looked at, as this will make it immediately a lot brighter and cleaner looking. I am quite happy with the ICONA POP font style though and so I think I will keep this.

pop websites research

As I have been further looking into websites with brighter themes to them, I found that Jessie J's website is basically completely white. I really like this look, I think it looks cleaner, more professional, and generally more typically pop as it is bright and stylish. Again as with all the other websites I have looked at the websites main center is around images of the artist. Therefore it is vital that in my website I stick to this theme and have the artist as the key image on all of the pages, as this is what the fans of our artist would want.

pop websites research

Katy Perry's album is similar to Beyonce's in that it is also very visual showing the news stories on the home page in creative images, and so you scroll the background image of the artist changes. This is typical of pop artist websites as they are trying to immerse you in as much of the star as possible because that is what the fans expect and want. Contrastingly to the last two websites that I have looked at the Katy Perry website is very bright, which is simply due to the images from her recent album being used as the background.
I think for my website I might try to emulate this brightness as it is a key convention to the genre to keep colour and brightness in the work, even in the other websites which had a black theme, they were still bright. For example, the Avril Lavigne website had bright pinks and the artists face was extremely bright due to the contrast and therefore caught your eye.

pop websites research

Avril Lavigne's website is a prime example for less is more, which is typical for the pop genre, generally only featuring an image of the artist on a plain background. Avril Lavigne's website is on a black textured background, this could an attempt to translate her alternative, punky star image. The image of the artist is the front cover of her recent album, therefore creating a linking marketing campaign and helping to subliminally promote her new album.

pop websites research

Beyonce's website is very visual, with the home page acting as a photo news feed. Which as you hover over images it reveals the news story for the image. It has a hidden side menu page that when clicked on comes out to show a search bar and two of the typical pages for music websites, of music and tour. The others are promotional pages, marketing her fragrance, shop and raising awareness for her charity. The website helps to get across the stars image which is so important for this genre, it does this through the images on the home page showing her as the confident, sexy independent woman that she is so well known for being. Showing her personality and caring attitude through the page dedicated to her charity. And her music through both the music page and store, in which when you open the page it automatically plays a video presenting the clothes with one of her songs playing over the top.

Websites

There are typical codes and conventions for a music artists website. They typically have a home, news, music, and gallery page. On which will be filled with all things to do with the artist. Generally they also have links to social media sites such as Twitter, Youtube and Facebook as well so that you can access all information to them easily from the one site. The main function of the website is to inform the fans of what the artist is up to and sell to them, and  to promote the artist to the target audience. For example you might not be a huge fan of the artist but if you went onto their website for a mundane reason and it automatically played their new music video and then gave you a link to purchase the song, you'd be more likely to buy it.

Genre

Each genre has a particular style to their websites. For example the rock genre tend to stick to abstract shapes as the backgrounds or just plan back colours, showing the bands interests and style (Cage The Elephant and The Hives). The pop genre ALWAYS have a large image of the artist, which sometimes flicks through similar images as you scroll down the page, showing how important star image is (Britney Spears). The rap genre tend to have videos as their immediate visual , showing that the music is what they care about/ the message they want to give (Profession Green).