Ideas for glow make-up

For one of the main sections of the video we are planning on doing glow in the dark make-up. Here are some of the sort of styles of make-up we all discussed trying out, that I made on photoshop. Some things that we discussed around this topic were either more simple make-up - going off the less is more theory, or more extravagant as the artist is meant to not care and just want to have fun and so it would seem to suit that she would have over the top make-up on. We were all in agreement the make-up should focus around the artists eyes and lips so as to accentuate her beauty. We also thought it would be good to give it some sort of artistic flare even with the simple make-up so that it still looks interesting and shows off the singers style. We also discussed the idea of using glitter on the eye-brows and lips, however, there were disagreements as to whether this would look too much.  






The first photo is a representation of the slightly more simple make-up with just two colours. Focusing around the lips and eyes. It also shows the idea of having a bottom colour under the eyes as the more artistic, out of the ordinary make-up style. I think if we were to use glitter this would be the best make-up style to use it on.

The second photo shows the more extravagant make-up style with lots of different colours. It is meant to represent the characters more unusual, quirky style. Again the style focuses around the eyes and lips to help accentuate the artists feautres. I do not think glitter would be a good idea for this look as it would definitely look too over the top. For both looks we were thinking of having slight paint splatters around her face and body. This is to make the looks less precise and regimented, and keep up with the whole idea of the video of having fun.

The final look was something that I was thinking would be good for the backing dancers, if we went through with the dance number. I thought it was still important to focus around the eyes and lips, however, the colours are less bright and the design is less feminine, therefore not detracting from the main artist, but still visually interesting.  

These looks were somewhat inspired by the make-up as seen in the recent music video to Neon Lights by Demi Lovato, which accentuate the artists features and beauty in a similar way to what we envisage.

Making The Powder Paint

Today we started making some batches of the powder paint. We decided to make green, blue, orange, pink and yellow. We also mixed pink and blue to make purple.

We decided to make the powder rather than buy it as it is cheaper to make, and also as we are filming the paint scenes on Sunday it would be quicker to make our own than to order online, therefore we'd definitely have the powder ready in time for filming.

To make the powder we simply used corn flour mixed with diluted food dye.

Afterwards we decided to the make further batches individually at home, as the more powder we have the more shots we can do with it, which will enable us to get a wide range of shots to chose from.

We also decided to additionally make red powder. We initially thought best not to use red as it would be too similar to pink, but seeing how clear the colours came out we didn't think this would be a problem.

Flour test

Today we tested out how flour would appear on camera to mimic what the powder paint would look like. Overall it went well.

Questionnaire

This is the questionnaire we will be using to asses consumption of music video.

 

Planning

Group Mood Board

Today we created a mood board as a group in order to merge all of our ideas and make sure our creative outlooks for the video were the same. The main themes we all settled on were having bright costume and make-up (e.g. nails, lips, eyeliner), the fashion style of the video to be soft grunge (quite edgy-looking but still mainstream clothes (not too alternative), the glow paint to be quite artistic and creative looking, the paint dust to be bold, colorful and fun, and the locations to be picturesque.

Location Spotting

While out in Kingston we spotted a location which might be good to film at as it shows bright and colorful images of well know, popular themes (e.g. my little pony, lego etc) and therefore would link into our video by keeping it bright and vibrant and appealing to the pop audience who would recognize and identify with the images.

Cast photos - Lead Singer

We chose to cast Katy Williamson as the main artist as she has the typical pop artist look (slim, beautiful, fashionable etc.). Katy has also had previous experience with photo shoots and being on camera and therefore we think she would be a charismatic, photogenic and cooperative character to shoot, which is ideal.

Planning

Today in class we continued work on the storyboard. We decided to get down all of our ideas for shots or sequences that we think would be effective and then try to order them and merge them together, rather than doing one linear storyboard for the whole thing as it allows us to be more creative and stop thinking in a narrative based mind set in that one shot must follow another logically. Therefore allowing us to properly brainstorm each section and how they would link together in a creative fun music video.

Pitch

Our concept for the music video is based on the narrative of the song; a couple in which the female is fed up of the relationship and has gone past caring. This links to the main lyrics of the song 'I got this feeling on a summer day when you were gone...' by representing a clear image of the referred to couple. Our video will be performance based with a fragmented narrative, this is because although we want to keep the video visually interesting and fast paced, we feel there must be some sort of narrative behind it in order to provide sufficient meaning to the song.

The video will roughly consist of 3 parts, an opening in which we see the character in the kitchen styled as a 1950s housewife serving tea, the character will then begin smashing plates and ripping her apron off. This is to hint at the relationship between her and her boyfriend, in that she is fed up. We chose to do an opening as this is a common feature in pop videos today and we wanted to stick with the conventions of the genre. Furthermore, in the opening we are trying to play with themes which are big topics at the moment like the idea of patriarchy and voyeurism which show the woman being objectified and seen to serve men, our idea could further be interpreted not just as the female being fed up of the relationship but how society is trying to push back against the dominating male figure.

The second main part to the video will be the powder paint idea which has been a key feature in all of our planning from the very beginning. We plan to have the powder paint come in around the first chorus of 'I don't care...' as we think this will be very eye catching to the viewer and emphasise how the character doesn't care anymore, in that she's getting messy and having fun and couldn't care less, which links in with the lyrics. We had a few specific ideas for shots to be used in this section, for example, the artist would flip her hair forward and then the camera would do a 360 around her before loads of people come into shot and throw paint at her. We also thought of playing with fast forward and slow motion in editing at these parts to create a contrast and captivate the audiences attention (e.g. speed up the footage as a character is about to throw the paint and then slow it down as the paint is mid air). Furthermore we thought it may also look good to use reverse in the section by making it look as if the paint is being taken off the characters (this may be a good way to end the video; with the character being clean again). The overall idea for this section is to create some interest and to just make it look like the character is having a fun time - which is in contrast to the opening.

The final main theme in the video focuses mainly around glow in the dark body paint and glow sticks. This section of the video would come in around the first bridge of the song 'I'm in the Milky Way...'. We wanted this part of the video to look quite futuristic as to link to the obvious imagery of space used in the lyrics. We also thought this part of the video could be used as more glamour shots in which to fully capture the artists creative nature and show off her appearance. Overall we just think that this section will add another dimension to the video and keep the audiences attention.
More recently we were thinking of including dance in this section, as dance is heavily featured in pop music videos, and this would be an appropriate time in the video to add a small choreographed section of dance - however this is still being discussed.  

Copyright Message

Today we sent an email concerning the copyright of I love it by Icona Pop to the record company.

Initial Ideas

We discussed whether or not to include a narrative in our video. I personally think that a full on narrative would not work with our song choice as I think the lyrics lack enough depth to draw a captivating narrative from.
The rest of the group think that it is important to have a narrative as the majority of music videos have a narrative and generally that a narrative is important to making our video good.

We have decided to go for a loose narrative based around a boy and girls relationship in which the boy is older and more boring and the girl is fed up and just wants to have fun. It is loose in the sense that it is an important part to the video but that it won't be the predominant feature of the video.

Initial ideas

We have settled on the song I Love it (I Don't Care) by Icona Pop. I am happy with this decision as I think the beat is really good and that we should be able to make a really fun, interesting video with it, I also think that the simplicity of the lyrics is good as it allows us to be creative with our ideas and just have fun with it.

Our main ideas focus around a powder paint party, artistic glow paint and toy cars. I think that our concept is good and would create a really visually interesting piece.