Ideas for glow make-up

For one of the main sections of the video we are planning on doing glow in the dark make-up. Here are some of the sort of styles of make-up we all discussed trying out, that I made on photoshop. Some things that we discussed around this topic were either more simple make-up - going off the less is more theory, or more extravagant as the artist is meant to not care and just want to have fun and so it would seem to suit that she would have over the top make-up on. We were all in agreement the make-up should focus around the artists eyes and lips so as to accentuate her beauty. We also thought it would be good to give it some sort of artistic flare even with the simple make-up so that it still looks interesting and shows off the singers style. We also discussed the idea of using glitter on the eye-brows and lips, however, there were disagreements as to whether this would look too much.  






The first photo is a representation of the slightly more simple make-up with just two colours. Focusing around the lips and eyes. It also shows the idea of having a bottom colour under the eyes as the more artistic, out of the ordinary make-up style. I think if we were to use glitter this would be the best make-up style to use it on.

The second photo shows the more extravagant make-up style with lots of different colours. It is meant to represent the characters more unusual, quirky style. Again the style focuses around the eyes and lips to help accentuate the artists feautres. I do not think glitter would be a good idea for this look as it would definitely look too over the top. For both looks we were thinking of having slight paint splatters around her face and body. This is to make the looks less precise and regimented, and keep up with the whole idea of the video of having fun.

The final look was something that I was thinking would be good for the backing dancers, if we went through with the dance number. I thought it was still important to focus around the eyes and lips, however, the colours are less bright and the design is less feminine, therefore not detracting from the main artist, but still visually interesting.  

These looks were somewhat inspired by the make-up as seen in the recent music video to Neon Lights by Demi Lovato, which accentuate the artists features and beauty in a similar way to what we envisage.

Other Influences

Although not in the pop genre the music video for Move Along by The All American Rejects which shows the lead singer in many different locations, has influenced the idea to have lots of different people lip sync a part of I Love It and cut them all together.

We also thought about slow motioning paint on speakers, just as another visual draw to the video.

We also were influenced a lot for the costume of the artist by the character Effy from Skins as she has a very rebellious attitude and grungy style which fits the meaning of  the song (I don't care). We are, however, having our artist wear more colorful clothes/ make-up than Effy as we still need to make the music video bright and fun.  

Pop Genre - Influences

Openings

It has become a growing trend in recent music videos to have an opening before the song starts, some examples shown below. This is what influenced us to have an opening to our video. Each opening adds something to the video, either further narrative (as with Avicii) or a better understanding of the concept behind the video (as with Eminem and Lily Allen).



As each opening clearly has a reason behind it, it is important that ours adds something to the video and would not present the same message without it. Our original ideas were all to have something that adds to the narrative as our video doesn't really have a clear story behind it. We initially thought off the artist throwing clothes out of a window and then storming out of the house. This then created a thought behind the whole music video of shes just left her boyfriend because she wants to have fun. Therefore bringing meaning to the video instead of just the artist having a laugh. After the lyric deconstruction we were all clear that the video had to, yes, be fun and upbeat, but have the underlying narrative of the girl leaving her significant other because she was fed up of him bringing her down and not allowing her to just have fun. We then came up with the idea of a young girl being trapped in the life of a 50s housewife (because of the line 'you're from the 70s... I'm a 90s...') and being subservient to her boyfriend who doesn't allow her to do what she wants. And so we decided to make the opening of the artist serving tea to her boyfriend who is mumbling about something dull and then the beat of the music kicks in and she snaps and shoves a cake in his face (adding a slight bit of humor to keep it light-hearted) and then storms out before the lyrics come in. This added the underlying narrative that we wanted so that the video can have some meaning behind it.

We also thought that this also could show further insight into some issues in today's society such as voyeurism and patriarchy. Showing how woman are being objectified and seen to have to serve men, not only literally but in the way the look and act; to please men. Therefore the act of her going against him could not only show how she is fed up of the relationship but how women of the 21st century are trying to push back against the domination that males have over them.  

Pop Genre - Influences

Wings by Little Mix is so bright and colourful, with the make-up, costume, setting and lighting. It gives off a fun and youthful feel to the video. With our video we are trying to get across the same amount of colour and fun.
Also the very fast paced editing style is similar to what we hope to achieve.



Another good example of this is We Are Golden by MIKA which has extremely bold and bright mise-en-scene, and includes a lot of colour and fun, which again is what we want for our video.

Pop Genre - Influences

3.44 - 4.20

There is a specific part in the music video for Battles Ice cream which we thought would look really eye-catching in our video. It's the part in which footage has been shaped into silhouettes and is playing on top of another clip. We thought it would look good if, drawing on this idea, we shaped the words I LOVE IT out of footage and put it on top of another clip just as the final lyric of I Love It is heard and then the footage flickers off. We feel this would be a captivating way to end the video.

Pop Genre - Influences

Take It Off by Kesha shows an interesting use of powder paint and has influenced our idea for the powder paint fight in our music video. The use of the paint alone creates an incredibly visually interesting, eye-catching image, the video furthers this by involving rewinds of the paint and body parts exploding into powder. We want this part of our video to just be a messy party and so we wont be trying any of the cool special effects (such as the person turning into powder) during ours.

For our video we aim to play with the speed of the clips e.g. speeding up the clip and then putting it into slow-motion just as it hits a person, and rewinding the clips to fully maximize the impact of the powder paint and make it as eye-catching and interesting as possible.  

 

Pop Genre - Influences

The music video for I Gotta Feeling by the Black Eyed Peas features the use of glow in the dark body paint. This influenced the glow paint idea for our music video as it looks fun and eye catching on screen. However, we were thinking of making the style of how we put on the paint look more sophisticated and creative. As in I Gotta Feeling its more funny and party-like, where we would be using it during the more slow parts of our video to add a more pretty and delicate dimension to the music video. Slightly more like Kesha in Your Love Is My Drug, but less tribal.