Questionnaire

This is the questionnaire we will be using to asses consumption of music video.

 

Audience

Our Audience

We believe our key audience to be females between the ages of 14-25, this is due to the genre of the song being pop, meaning it will most likely be played a lot on radios such as Capital who's target age ranges from 15 to 30 year olds. Therefore the song would reach a wide range of people. We also thought that the audience would be people who connect with the song and since it is sung by a female it is most likely to appeal to females as they may gage more with the themes of the sing, however the song is just generally quite a universal party anthem and so would most likely be enjoyed by both genders and possibly even people of old or younger ages than we anticipate. However our target audience remains as 14-25 year old females and this is the most likely audience for the song and so this is who we will target in our film, album art and websites.

 

I believe our key demographic areas to target would be C1 down to E as they are most likely to be aware of the song through the radio and/or when it is played in bars/clubs or just around shopping centers. However I feel that as the song is such a universally enjoyed song (a pop song) that it could probably be appreciated by most demographics; everyone can relate to the songs message of wanted to let loose, even the A class demographic likes to let their hair down. However, as the main target audience still remains as C1 to E this is who we will target with our marketing campaign.

I believe our audience would look to seek out our music video and so would follow the uses and gratification model.

Audience

Audience Pleasures

All media texts keep the audience in mind and serve to offer the audience pleasure. There are many different audience pleasures each genre of of music video uses in different combinations to satisfy there specific audience.

Emotional Pleasures - These are generically designed to create a strong response in the audience, for example, horror (mainly used in the metal genre) comedy, melodrama to state a few.

(the video bellow is extremely graphic view with caution)


Visceral Pleasures - Is a physical feeling created within the persons internal organs and is defined by how the media text elicits a physical effect upon its audience. For example, many music videos of the 'hippy' or 60s genre look to create a psychedelic feel within its audience, so they feel as though they are on a trip.



Intellectual Puzzles - These pleasures come from being able to decipher a plot or being surprised by something unexpected in the story. This tends to happen during narrative based music videos.



Audience Theories

The Effects Model - The idea behind the effect model is that the audience is powerless to what the media put out, they are force feed the messages from the media. It is the media that has the power and the audience just receive the information.

The Uses and Gratification Model - This theory states that it is the audience that has control. That they actively seek out specific media for their own gratification. They control their own media consumption. There are four main uses the model states the audience has for the media:

Diversion - escapism and emotional release
Personal Relationships - the audience has a relationship with known media and discuss this with people
Personal identity - reflection upon ones own life compared to the media texts
Surveillance - See what's happening in the world