Website

Since my last website post I have decided to change the home screen. I have taken inspiration from the Lady GaGa website, using a similar colour scheme, echoing the image style with the faded out edges. Still sticking with the bright colours and image of the artist, however I have decided to make the background the front cover image as it is extremely eye catching and helps to promote the product, much like with Lady GaGa's website and many other websites in the pop genre.

Album Art

Original Image

Today I started working on the inside pages of my digipack starting with a picture of Katy pouring tea. I overlayed it onto a larger image in order to create space for lyrics, however I felt that the artist should not also be overlayed so I created a mask of the artist and the tea and overlayed the two photos not including the artist in a sepia tone. Then I felt that the artist should should stand out more from the filter so I made the mask of the artist remain in colour, I also tried to make the background a bit brighter as I felt the darkness of the picture did not fit the genre. I finally settled upon a faded brown colour for the background (to stick to the genre but to still portray the old looking style I wanted the photo to be in) I also feathered the mask in order to make it look a little more soft.

I then worked on the other pages, repeating the mask of the artist style to make her stand out from the overlayed background, I also increased the saturation of the photo to make the colours brighter and more vivid especially highlighting the eye shadow and the powder paint. I then just added the I Love It lyrics in a simple style just to get a feel for what it would look like (I will most likely change the lyrics on this page later).  

I then added the lyrics to the second page choosing a song that I felt would match the somewhat girl power feel we have given to the artist, continuing the same fonts from the first page.

Finally I worked on a double page increasing the saturation of the graffiti, the artists jeans, lip stick, coloured eyeliner and eyes. I then added two songs which again I felt suited our artists image. I tried to make the title How To Be A Heartbreaker look as though it was written on the poles and the lyrics following the lines of the poles. Similarly I tried to make Bad Girls look like it's written on the step and the lyrics look as though they were on the ground. I thought this would help to make the double page look more visually interesting to the audience. I would say I am most pleased with this page, however there are a few things I should go back and fix just to make it look a little better (e.g. 'how' is curved incorrectly).

Powder paint filming

Today we filmed the powder paint scene. We did this simply in a park. We got more footage than we needed which will be good for editing as we will have a wide spread of shots to chose from. There were a few issues with light fading and rain, but we managed to get everything filmed and it was a lot of fun.

Draft of website (progress)

Here's my progress so far with my website. I am currently unhappy with the way it looks as I feel it doesn't look as smooth as I wanted it to; the image of the artist doesn't look in sync enough with the website- it looks as if shes has been plastered onto the page.

Initial website design attempts

Here's my first attempt at creating the website on wix. I'm not sure on the background or colour as it's not very bright, therefore I think I will make it white which is similar to some of the other pop websites I've looked at, as this will make it immediately a lot brighter and cleaner looking. I am quite happy with the ICONA POP font style though and so I think I will keep this.

Progress - Editing

In today's lesson we continued doing the colourisation of our footage. Katy then had the idea to do a split screen for the London bikes jump cut scene. We did this by cropping and then adding colours to the shots. Toward the end of the video showing our process we discuss putting a boarder around each cropped shots to make it look more professional, we eventually worked out how to do this using the titles tools and drawing lines around the clips, this is fine as we are just working toward the rough cut, however, once we get onto final editing we will most likely find and use a different, better way to frame the clips.
 

Progress - Editing

Colourisation

Today we started to edit the colours on the clips to make them stand out more and be more visually interesting. We played around with the saturation to make the colours more vivid, however this made the artist skin tone slightly orange. We continued experimenting with the colours using the three-way colour correction tool until we settled upon what we thought looked natural but still bold and bright.
Here is an example of the difference the colourisation has made so far. The first video being the original footage and the second being the edited footage. Overall I am pleased with the difference this has made to the footage however I think we could still work to further enhance the colours, especially in scenes such as the skate park to make the graffiti far more vivid than it already is.

Progress

Today we continued editing the footage, moving into the song rather than the opening. It was difficult to find the first clip that we all agreed on as went weren't sure how make the transition between the opening to the main song work well. We finally decided to do more of an establishing shot of  the London Eye panning to our artist, however, this still didn't seem to fit properly. Then Nicola had the idea to jump cut the shot so that it didn't linger as much and so would fit the song more. I feel that this worked really well. We also edited some singing to camera shots and filler location/ having fun shots.

Test shooting

Today we tested out the opening scene for costumes, lighting, and general set up. We ended up having some continuity errors and issues with costume and script. So we decided that at some point we would have to reshoot this so as to have a seamless opening sequence.