Powder paint filming

Today we filmed the powder paint scene. We did this simply in a park. We got more footage than we needed which will be good for editing as we will have a wide spread of shots to chose from. There were a few issues with light fading and rain, but we managed to get everything filmed and it was a lot of fun.

Draft of website (progress)

Here's my progress so far with my website. I am currently unhappy with the way it looks as I feel it doesn't look as smooth as I wanted it to; the image of the artist doesn't look in sync enough with the website- it looks as if shes has been plastered onto the page.

Initial website design attempts

Here's my first attempt at creating the website on wix. I'm not sure on the background or colour as it's not very bright, therefore I think I will make it white which is similar to some of the other pop websites I've looked at, as this will make it immediately a lot brighter and cleaner looking. I am quite happy with the ICONA POP font style though and so I think I will keep this.

Progress - Editing

In today's lesson we continued doing the colourisation of our footage. Katy then had the idea to do a split screen for the London bikes jump cut scene. We did this by cropping and then adding colours to the shots. Toward the end of the video showing our process we discuss putting a boarder around each cropped shots to make it look more professional, we eventually worked out how to do this using the titles tools and drawing lines around the clips, this is fine as we are just working toward the rough cut, however, once we get onto final editing we will most likely find and use a different, better way to frame the clips.
 

Progress - Editing

Colourisation

Today we started to edit the colours on the clips to make them stand out more and be more visually interesting. We played around with the saturation to make the colours more vivid, however this made the artist skin tone slightly orange. We continued experimenting with the colours using the three-way colour correction tool until we settled upon what we thought looked natural but still bold and bright.
Here is an example of the difference the colourisation has made so far. The first video being the original footage and the second being the edited footage. Overall I am pleased with the difference this has made to the footage however I think we could still work to further enhance the colours, especially in scenes such as the skate park to make the graffiti far more vivid than it already is.

Ideas for album art

Today I decided to start trying out ideas for the album cover. My initial ideas being a close up of the artists face, either eyes or mouth. The first one is just to get idea of the style and word placement, hence why it is a little dull. For the second image I then added some colour and lips, as a sort of logo. I thought this made it look a little more girly, however as our artist is meant to have a grunge style I thought this wasn't the right look for the artist

I then tried out something that I thought might look a little more edgy, using a 3D effect on a photo of lips. I thought this created more a feel of the style I want, however I felt it did not look professional enough or close enough to the style of pop album covers.

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Original image

So I then started to try overlaying photos as this is what is usually done to create a more professional look. I also added colour to the eye make-up to try to sync it to the idea of the glow scene in the music video, thereby making it more of a combined marketing campaign than just an album cover. I then played around with text glow, which I thought helped to make it link into the photo rather than just looking like added text.

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Finally I played around with the placement and boldness of the artist name a lot. the first change being from darker to a gradient. Then i moved the text to the upper left corner, and then split over the 'I LOVE IT!' title in the middle. Finally settling on both words together at the bottom.

pop websites research

Lady Gaga's website is typical of pop artists, promoting the latest album (background), keeping it bright and colourful (white and pink theme). However, the website does seem to be slightly behind in the codes and conventions of major stars as both Beyonce and Katy Perry had a more visual, photo based homepage and website in general. And so this is what it seems is the next step for pop artists websites to look like - visual, blog-like. Where as Lady GaGa's (who is a huge star) is still mainly writing. 

But I do like GaGa's website, I feel it is effective in aiding the fan to find their way around simply (with the menu bar), draws a lot of attention to social networking like Twitter and Facebook, which the fans would want to know about, as they want to know about the star. And finally that It presents itself as a great asset to the marketing campaign as it shows both the album and music video on the home page.

pop websites research

As I have been further looking into websites with brighter themes to them, I found that Jessie J's website is basically completely white. I really like this look, I think it looks cleaner, more professional, and generally more typically pop as it is bright and stylish. Again as with all the other websites I have looked at the websites main center is around images of the artist. Therefore it is vital that in my website I stick to this theme and have the artist as the key image on all of the pages, as this is what the fans of our artist would want.