Audience

Our Audience

We believe our key audience to be females between the ages of 14-25, this is due to the genre of the song being pop, meaning it will most likely be played a lot on radios such as Capital who's target age ranges from 15 to 30 year olds. Therefore the song would reach a wide range of people. We also thought that the audience would be people who connect with the song and since it is sung by a female it is most likely to appeal to females as they may gage more with the themes of the sing, however the song is just generally quite a universal party anthem and so would most likely be enjoyed by both genders and possibly even people of old or younger ages than we anticipate. However our target audience remains as 14-25 year old females and this is the most likely audience for the song and so this is who we will target in our film, album art and websites.

 

I believe our key demographic areas to target would be C1 down to E as they are most likely to be aware of the song through the radio and/or when it is played in bars/clubs or just around shopping centers. However I feel that as the song is such a universally enjoyed song (a pop song) that it could probably be appreciated by most demographics; everyone can relate to the songs message of wanted to let loose, even the A class demographic likes to let their hair down. However, as the main target audience still remains as C1 to E this is who we will target with our marketing campaign.

I believe our audience would look to seek out our music video and so would follow the uses and gratification model.