Audience

Audience Pleasures

All media texts keep the audience in mind and serve to offer the audience pleasure. There are many different audience pleasures each genre of of music video uses in different combinations to satisfy there specific audience.

Emotional Pleasures - These are generically designed to create a strong response in the audience, for example, horror (mainly used in the metal genre) comedy, melodrama to state a few.

(the video bellow is extremely graphic view with caution)


Visceral Pleasures - Is a physical feeling created within the persons internal organs and is defined by how the media text elicits a physical effect upon its audience. For example, many music videos of the 'hippy' or 60s genre look to create a psychedelic feel within its audience, so they feel as though they are on a trip.



Intellectual Puzzles - These pleasures come from being able to decipher a plot or being surprised by something unexpected in the story. This tends to happen during narrative based music videos.



Audience Theories

The Effects Model - The idea behind the effect model is that the audience is powerless to what the media put out, they are force feed the messages from the media. It is the media that has the power and the audience just receive the information.

The Uses and Gratification Model - This theory states that it is the audience that has control. That they actively seek out specific media for their own gratification. They control their own media consumption. There are four main uses the model states the audience has for the media:

Diversion - escapism and emotional release
Personal Relationships - the audience has a relationship with known media and discuss this with people
Personal identity - reflection upon ones own life compared to the media texts
Surveillance - See what's happening in the world