Avril Lavigne's website is a prime example for less is more, which is typical for the pop genre, generally only featuring an image of the artist on a plain background. Avril Lavigne's website is on a black textured background, this could an attempt to translate her alternative, punky star image. The image of the artist is the front cover of her recent album, therefore creating a linking marketing campaign and helping to subliminally promote her new album.
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