Beyonce's website is very visual, with the home page acting as a photo news feed. Which as you hover over images it reveals the news story for the image. It has a hidden side menu page that when clicked on comes out to show a search bar and two of the typical pages for music websites, of music and tour. The others are promotional pages, marketing her fragrance, shop and raising awareness for her charity. The website helps to get across the stars image which is so important for this genre, it does this through the images on the home page showing her as the confident, sexy independent woman that she is so well known for being. Showing her personality and caring attitude through the page dedicated to her charity. And her music through both the music page and store, in which when you open the page it automatically plays a video presenting the clothes with one of her songs playing over the top.
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