Genre

Each genre of music video has specific features and themes which are common to the genre. For example, the metal genre heavily features performance (showing the band playing) and the pop genre focuses around bright and colourful mise-en-scene.
Some key example videos from each genre are as follows:



Bring Me The Horizon's music video for Shadow Moses is typical of the metal/alternative genre. It centers heavily around the bands performance with a slight hint at a narrative with the girl walking. It also has quite a cold look and feel to it (probably a filter or colourisation, but also heightened due to the setting) which is common to the genre (sometimes dulling down the brightness of the video to get more of a dark look). It also plays with themes of delicacy and violence with the juxtaposition of the feathers (with shots of the drummer playing really hard surrounded by them) and fire. These again frequently appear in metal music video by showing for example dead animals (e.g. bunnies).



When The Sun Goes Down by Arctic Monkeys is a key example of a rock/alternative rock music video. It is solely narrative based telling the story of the song, as is the same with a lot of videos of this genre. There's generally also performance or some sort of involvement from the band in this genre however it depends on the song. For example, Teenage Icon by The Vaccines is basically completely performance. The majority of videos from this genre generally have a either dulled down look (as with When The Sun Goes Down) or appear to have a sepia (or vintage styled) filter over them (as with Teenage Icon).


Rihanna's iconic music video for Umbrella is typical of the RnB genre. It shows glamorous mise-en-scene, (for example, raining sparks, the mansion backdrop, painted silver) some dance, with the camera tending to stay stationary and primarily the artist lip syncing the song with a lot of close ups. These are all key features of the genre.



The video for Lose Yourself by Eminem common to the rap music video genre with a gritty feel to the video primarily shot at night and in the more run down parts of urban area, with contrasting shots of how he lives now. It shows a lot of the artist story - trying to make it - which is a typical topic in rap music videos showing the artists 'roots'. It shows a lot of performance with the artist lip syncing to camera and also playing to big crowds - themes which are common to the genre.



Little Mix's Move is exemplar of music videos in the pop genre. Featuring a lot of dance, bright and bold colours, and the technique of using a circular light behind the camera to give a reflection in the eyes making them stand out (all specific to the genre). They also played with light a lot, hiding the singers in shadow until the song starts to kick in, and then the rest of the video is really bright. The camera also continually moves even though it constantly stays in the foreground (in front of the artist) this works in turn with the fast paced editing to create a very captivating video as its constantly changing (camera, costume, setting, lighting.)

The genre of our music video is pop, so will will be sticking to many of these codes and conventions.