Pop Genre

Lighting

The use of lighting in the music video for Heart Attack by Demi Lovato is used effectively to help enhance the style of the video.

Her eyes are faintly light up using a circular light behind the camera, this is a very common thing in pop music videos. It helps to glamour the artist and creates a little more interest to there face, therefore if the video is mainly lip syncing it helps to maintain the audiences attention.

In one of the shots in the video Demi Lovato is heavily lit both from the front and the back giving a very bright image, which is also common to pop videos, however it's generally done with a coloured background e.g. Mcfly - Love is on the radio (bright back light blue backdrop). It is also specific to the song though as it links to the lyric 'you make me glow' and then as it begins to be covered in black ink (as is she) it further links to 'but i cover up won't let it show'.

The main use of lighting which helps to enhance the video is during the performance shots, when the lights in the car park are flickering during the verses, turn off at the bridge and then completely light up during the chorus. This type of lighting effect is often used in the pop music video genre (e.g. Move by Little Mix - the lighting flickers) and helps to add another dimension to the video and keep the attention of the audience.