Pop Genre

Mise-en-scene

The colours in this video are very bold and bright, giving a young, light-hearted feeling to the music video and making it very eye catching. It also features a lot of young, slim, attractive people in it as it is aimed at a younger audience, so is therefore trying to visually relate and also give them something to aspire to be like and admire. The costumes are very brightly coloured and trendy, with lots of chunky bold accessories. The make-up is glamours-looking, however they keep it young and fun with hints of colour in the eye-shadow or on the lip. The general feel of the mise-en-scene in the video is bright and colourful which helps to keep the video fun and happy, giving it a feel good vibe - which is what most pop video aim for.