Pop Genre

Camera

The use of camera for most pop music videos is very similar, in that it's constantly moving. This is generally done to keep up the fast paced feel to the video and maintain the audiences attention. An example of this being Jessie J's Wild, in which even when it seems like the camera is steady there is still slight movement. This also helps to create a more realistic feel to the video.

In the video for Wild there is also a sense of synesthesia as the camera movement sometimes follows the sounds of the music (e.g. shuddering moving down, or slowing down when the music gets slower.)

There are frequent close ups used and the majority of shots are either mid-shots or close-ups show the artists lip-syncing, which is again a typical feature of the pop genre. With occasional long shots to show dance moves or gestures.