Pop Digipak reseach

Although Jessie J's album art for the 'Who you are' album seems quite simplistic, it uses this to make it eye catching and help self the artist. Sticking to the genre the cover features a single photo of the artist, her facial expressions of determination immediately catch the attention of the audience. There is also a strong contrast between the black and white helping to draw attention to the artist and focus the attention of the audience to the CD, which is important for album art considering hard copies would be surrounded by loads of other CDs in shops. The album also includes key motifs of the artist which help the audience to identify her e.g. nails and interesting lip make-up which is key to Jessie J's star image. Finally the importance of the artist is further raised by the logo of her name both being used (calls upon the familiar audience) and the fact that its the largest writing and most colorful thing in the picture, which helps to draw attention to it.