Again with Adele's 21 album both the front and back cover feature a picture of the artist. However unlike most female pop albums the cover is in black and white with the artist appearing to be deep in thought. This may be to hint to the artists sophistication and therefore appeal to a much wider age range encompassing older audience members as well. Then once you open the case and get the CD it is a bright green clearly showing the conventions of pop by keeping that bright colour, just on the inside as the outside has to appeal to the large audience range of both young and old. The green on the CD links to the green 21 on the front cover, therefore connecting the two in a recognisable style, therefore if you saw just the CD or just the case you'd know which album it belonged to.
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