Take It Off by Kesha shows an interesting use of powder paint and has influenced our idea for the powder paint fight in our music video. The use of the paint alone creates an incredibly visually interesting, eye-catching image, the video furthers this by involving rewinds of the paint and body parts exploding into powder. We want this part of our video to just be a messy party and so we wont be trying any of the cool special effects (such as the person turning into powder) during ours.
For our video we aim to play with the speed of the clips e.g. speeding up the clip and then putting it into slow-motion just as it hits a person, and rewinding the clips to fully maximize the impact of the powder paint and make it as eye-catching and interesting as possible.
Sunday, 6 October 2013
Pop Genre - Influences
The music video for I Gotta Feeling by the Black Eyed Peas features the use of glow in the dark body paint. This influenced the glow paint idea for our music video as it looks fun and eye catching on screen. However, we were thinking of making the style of how we put on the paint look more sophisticated and creative. As in I Gotta Feeling its more funny and party-like, where we would be using it during the more slow parts of our video to add a more pretty and delicate dimension to the music video. Slightly more like Kesha in Your Love Is My Drug, but less tribal.
Saturday, 5 October 2013
Pop Genre
The music video for Poker Face by Lady Gaga is typical of the pop genre. It focuses heavily around the artist, shows her in exaggerated, provocative outfits (bold mise-en-scene), has fast paced editing, uses lighting the enhance the video, constant camera movement, lots of glamorized close-ups of the artist. The video uses all possible attention draws to keep the focus of the audience on the artist, as most pop music videos do as it is a from of promoting the song and hence the artist and their image.
Pop Genre
Editing
The video for Roar by Katy Perry uses a lot of editing techniques and special effects. It is themed around the jungle and starts off with a cartoon - styled title which gives a sort of Tarzan-like feel to the video, as Katy Perry slowly becomes a sort of 'Jungle Jane'.
The editing pace at the beginning of the video is slightly slower than the rest of the video, this is probably to subtly reinforce the idea of her being frightened at the beginning. Although it is slower it is still quite quick, which is common for this genre of music video. The rhythm of editing follows the beat of the song and the specific lyrics.
The video also features a lot of special effects, for example, the fireflies, the wall paintings. Special effects such as these aren't necessarily specific to the genre, however, they do feature a lot in Katy Perry's music videos, e.g. Firework, in which it is made to look like fireworks are shooting out of her chest. There is also added glare from the light onto the camera which has been put on to enhance the natural feel to the video, this has also become more common in recent videos.
The final editing technique used is the brightening of the footage, the footage after the fireflies scene has been made lighter and brighter in order to create a more visually eye-catching image for the audience. This is typical of pop music videos.
The video for Roar by Katy Perry uses a lot of editing techniques and special effects. It is themed around the jungle and starts off with a cartoon - styled title which gives a sort of Tarzan-like feel to the video, as Katy Perry slowly becomes a sort of 'Jungle Jane'.
The editing pace at the beginning of the video is slightly slower than the rest of the video, this is probably to subtly reinforce the idea of her being frightened at the beginning. Although it is slower it is still quite quick, which is common for this genre of music video. The rhythm of editing follows the beat of the song and the specific lyrics.
The video also features a lot of special effects, for example, the fireflies, the wall paintings. Special effects such as these aren't necessarily specific to the genre, however, they do feature a lot in Katy Perry's music videos, e.g. Firework, in which it is made to look like fireworks are shooting out of her chest. There is also added glare from the light onto the camera which has been put on to enhance the natural feel to the video, this has also become more common in recent videos.
The final editing technique used is the brightening of the footage, the footage after the fireflies scene has been made lighter and brighter in order to create a more visually eye-catching image for the audience. This is typical of pop music videos.
Wednesday, 2 October 2013
Pop Genre
Camera
The use of camera for most pop music videos is very similar, in that it's constantly moving. This is generally done to keep up the fast paced feel to the video and maintain the audiences attention. An example of this being Jessie J's Wild, in which even when it seems like the camera is steady there is still slight movement. This also helps to create a more realistic feel to the video.
In the video for Wild there is also a sense of synesthesia as the camera movement sometimes follows the sounds of the music (e.g. shuddering moving down, or slowing down when the music gets slower.)
There are frequent close ups used and the majority of shots are either mid-shots or close-ups show the artists lip-syncing, which is again a typical feature of the pop genre. With occasional long shots to show dance moves or gestures.
The use of camera for most pop music videos is very similar, in that it's constantly moving. This is generally done to keep up the fast paced feel to the video and maintain the audiences attention. An example of this being Jessie J's Wild, in which even when it seems like the camera is steady there is still slight movement. This also helps to create a more realistic feel to the video.
In the video for Wild there is also a sense of synesthesia as the camera movement sometimes follows the sounds of the music (e.g. shuddering moving down, or slowing down when the music gets slower.)
There are frequent close ups used and the majority of shots are either mid-shots or close-ups show the artists lip-syncing, which is again a typical feature of the pop genre. With occasional long shots to show dance moves or gestures.
Monday, 30 September 2013
Pop Genre
Lighting
The use of lighting in the music video for Heart Attack by Demi Lovato is used effectively to help enhance the style of the video.
Her eyes are faintly light up using a circular light behind the camera, this is a very common thing in pop music videos. It helps to glamour the artist and creates a little more interest to there face, therefore if the video is mainly lip syncing it helps to maintain the audiences attention.
In one of the shots in the video Demi Lovato is heavily lit both from the front and the back giving a very bright image, which is also common to pop videos, however it's generally done with a coloured background e.g. Mcfly - Love is on the radio (bright back light blue backdrop). It is also specific to the song though as it links to the lyric 'you make me glow' and then as it begins to be covered in black ink (as is she) it further links to 'but i cover up won't let it show'.
The main use of lighting which helps to enhance the video is during the performance shots, when the lights in the car park are flickering during the verses, turn off at the bridge and then completely light up during the chorus. This type of lighting effect is often used in the pop music video genre (e.g. Move by Little Mix - the lighting flickers) and helps to add another dimension to the video and keep the attention of the audience.
The use of lighting in the music video for Heart Attack by Demi Lovato is used effectively to help enhance the style of the video.
Her eyes are faintly light up using a circular light behind the camera, this is a very common thing in pop music videos. It helps to glamour the artist and creates a little more interest to there face, therefore if the video is mainly lip syncing it helps to maintain the audiences attention.
In one of the shots in the video Demi Lovato is heavily lit both from the front and the back giving a very bright image, which is also common to pop videos, however it's generally done with a coloured background e.g. Mcfly - Love is on the radio (bright back light blue backdrop). It is also specific to the song though as it links to the lyric 'you make me glow' and then as it begins to be covered in black ink (as is she) it further links to 'but i cover up won't let it show'.
The main use of lighting which helps to enhance the video is during the performance shots, when the lights in the car park are flickering during the verses, turn off at the bridge and then completely light up during the chorus. This type of lighting effect is often used in the pop music video genre (e.g. Move by Little Mix - the lighting flickers) and helps to add another dimension to the video and keep the attention of the audience.
Pop Genre
Mise-en-scene
The colours in this video are very bold and bright, giving a young, light-hearted feeling to the music video and making it very eye catching. It also features a lot of young, slim, attractive people in it as it is aimed at a younger audience, so is therefore trying to visually relate and also give them something to aspire to be like and admire. The costumes are very brightly coloured and trendy, with lots of chunky bold accessories. The make-up is glamours-looking, however they keep it young and fun with hints of colour in the eye-shadow or on the lip. The general feel of the mise-en-scene in the video is bright and colourful which helps to keep the video fun and happy, giving it a feel good vibe - which is what most pop video aim for.
The colours in this video are very bold and bright, giving a young, light-hearted feeling to the music video and making it very eye catching. It also features a lot of young, slim, attractive people in it as it is aimed at a younger audience, so is therefore trying to visually relate and also give them something to aspire to be like and admire. The costumes are very brightly coloured and trendy, with lots of chunky bold accessories. The make-up is glamours-looking, however they keep it young and fun with hints of colour in the eye-shadow or on the lip. The general feel of the mise-en-scene in the video is bright and colourful which helps to keep the video fun and happy, giving it a feel good vibe - which is what most pop video aim for.
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