Pop Genre

Editing

The video for Roar by Katy Perry uses a lot of editing techniques and special effects. It is themed around the jungle and starts off with a cartoon - styled title which gives a sort of Tarzan-like feel to the video, as Katy Perry slowly becomes a sort of 'Jungle Jane'.

The editing pace at the beginning of the video is slightly slower than the rest of the video, this is probably to subtly reinforce the idea of her being frightened at the beginning. Although it is slower it is still quite quick, which is common for this genre of music video. The rhythm of editing follows the beat of the song and the specific lyrics.

The video also features a lot of special effects, for example, the fireflies, the wall paintings. Special effects such as these aren't necessarily specific to the genre, however, they do feature a lot in Katy Perry's music videos, e.g. Firework, in which it is made to look like fireworks are shooting out of her chest. There is also added glare from the light onto the camera which has been put on to enhance the natural feel to the video, this has also become more common in recent videos.

The final editing technique used is the brightening of the footage, the footage after the fireflies scene has been made lighter and brighter in order to create a more visually eye-catching image for the audience. This is typical of pop music videos.