Marketing

There are many ways to market an artist such as TV, press, online, performances and other things such a merchandising (band merchandise, clothing range, make-up range etc).

Nowadays the best way to market an artist is through TV or online due to the recent advances in technology it is much easier to keep up to date with everything your favourite artist is up too, through TV interviews or youtube, twitter and other social networking sites. These are all incredibly important to keeping fans in on what the artist is doing and therefore keeping their support and loyalty. It also helps to draw attention from new audience members to the artist.

There are also many clever ways to market an artist through viral campaigns or funny TV adverts which include the artist on a personal level (the artist being themselves, or an exaggerated version of themselves), this may be to advertise something not to do with the artist however it will still also draw attention to the artist and get publicity for them.

Conventional methods such as above and below the line marketing using newspaper interviews, billboards, gossip stories are also still effective. Performances on TV/radio or at collaborative events and touring all draw focus to the artist.

Marketing our artist

Our artist is a young female mainstream pop artist and is signed to a big record company, so has the availability of a huge marketing campaign.

As her target audience ranges from 14-25 this is quite young and so it is important for her to be active online. Therefore we would set her up with a Twitter account and Instagram account run by her. Have a fan Facebook and Tumblr account run by the record company. She would also have a VEVOyoutube account for her recent music videos and behind the scenes footage.

It has become increasingly frequent for female artists to have their own make-up ranges and therefore she would have one too. I think since we are giving the artist such a particular style that fans would emulate the way she dresses and so it would be fitting for her to have own clothing line.

She would also have frequent radio/TV interviews and performances, and the conventional advertising e.g. billboards, magazine adds. Also due to her age I would anticipate that there would be a lot of tabloid gossip stories surrounding her love life which would add to her marketing.