Thursday, 1 August 2013

Call It What You Want - Foster The People



Call It What You Want by Foster The People is a typical music video of the indie genre. It opens with the phrase 'Idle Minds Are The Devils Workshop' this paves the way for the rest of the video which features seemingly random shots of the band doing abnormal things in a mansion. The song itself is about how fed up the band is about wanting to fit in and how if you don't follow the social norms you are considered weird, and so the lack of normality in the music video is a perfect fit. This is one of the reasons why I think this video is good, in that although all of the acts portrayed in the video seem really weird and random they all somewhat link together and have meaning in terms of the song, for example the fangirl groupies are an image carried throughout the video and are symbolic of the bands new found fame and when the lead singer Mark Foster is seen to shot them it could represent the rejection of such fame. Another image show in the video is of Mark with his head inside a goldfish bowl, which may on first viewing just seem odd but it does link in with the lyric of wanting to be free as he is trapped in the bowl.
The style of the video is also linked to the style of the music in that the music has a sort of new age electronic feel to it which is shown in the video with things like the shining of the lights into the sky, the fireworks and also the general effects toward the end of the video which they use to create a sort of psychedelic feel.
Also it is cut on beat and as the pace of the music becomes slower the amount of cuts decreases, this decrease in tempo is also show by the drummer beginning to slowly come down from when he started levitating at the beginning of the video.
I think the video is very good because it has a lot of variety to it and interest which helps to keep you watching and also makes you want to re-watch it as you might not have understood it the first time, or that you might have missed something, or just because its a really unique video.

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