Why'd you only call me when you're high? - Arctic Monkeys

Why'd You Only Call Me When You're High by Arctic Monkeys, much like a lot of other recent music videos, has a opening before the music comes in. In this opening we hear 'Do I Wanna Know?' playing diegetically, this is a subtle way to promote the rest of their album, this is done by a lot of artists nowadays. The opening helps to set the scene, in which Alex Turner (the lead singer) is out for a drink at the pub. We soon find out from the video effects (the clock smiling/ frowning at him, the multiple reflections, the fire) that he is high. This captures the audiences attention and keeps them watch the, what should be very boring, video. I say it should be boring because it simply shows Alex walking from to pub to a girls house, however, it is what he 'sees' (e.g. a man jumping off a building and running away or the multiple sexual acts the female character 'Stephanie' is seen in) on the way which keeps us watching as we are wondering what might be shown next. There is a humorous ending, in that we are being led to believe that it is the girl who is texting him whereas when we finally see Alex arriving at the wrong house, which is made funnier by an old woman peering through the curtains, we find that it is actually him who has been texting her and that she is just ignoring him which links in with the song lyrics. I like this video because i think it is quite cleaver how they have made such a mundane of walking home into the entire music video, and that it is not boring but actually holds the attention of the viewer as it is seen to be quite unusual.