Friday, 16 August 2013

Sacrilege - Yeah Yeah Yeahs

The video for Sacrilege by Yeah Yeah Yeahs is purely narrative based in which we slowly see a story pieced together of how a group of people end up shooting a man and burning a woman alive from end to beginning. The pace of the video is quite fast with each shot being explained by the next, which is of the same shot but moments before and from a slightly different perspective. This is what keeps you watching and keeps you interested as you want to know what would push a group of people to go so far and also to seemingly take pleasure in burning a woman alive. The fast paced cutting helps to keep interest, yet with the cuts only showing what happpened moments before it helps to reveal to story at a slower speed (keeping the audience in suspence) but still keeping a fast paced feel to it. The video ends with a light image of the girl as a bride about to walk into the church, this is very contrasting to the opening dark image of the towns people gathered around the fire.    
The video has a very powerful concept which highlights the hypocrisy of the people who are shaming woman as they themselves are the adulterers. It is open to interpretation, however, with many people seeing the shots of the girl having relations with the people in the town as just the peoples own fantasies rather than real affairs, as the girl is being seen to take on many different roles e.g. a sophisticated woman, an innocent teen, a housewife. And so when the girl is found by them to actually be having an affair they take pleasure in hunting her down and killing her as to them she is seen as an object that they posses and that only they should be able to have such a relationship with her.

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