Wednesday, 28 August 2013

Rock N Roll - Avril Lavigne



The music video for Rock N Roll by Avril Lavigne is an upbeat, light-hearted, narrative based video. It begins with an opening before the song comes in which shows Avril having conversation which references and pokes fun at her early song 'Sk8er Boi'. It then goes into a comic book styled world in which Avril is fighting to save rock and roll. The video features funny things such as Avril hitting a baby away, a knife wielding lobster and a bear-shark. These unusal humourous things are what keep the audience watch and also rewatching the video as they may have missed things. I think this is a good video as it is really fun and silly, it is the type of video you'd want to share with people which is part of its success.
Technically, the editing is quite fast paced which keeps up with the tempo of the song on the light-hearted nature of the video. The lighting and style of the video is generally quite bright which links in with the comic book style it is trying to portray.




The video has been thought to be a tribute to Guns N Roses as the video features an intertextual reference to the iconic video November Rain in which there are multiple shots of the guitarist outside a church from a helicopter.



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