Domino - Jessie J

This video is all about star image and performance as it consist of purely the artist singing and dancing around with changing backgrounds. Green-screen and editing are key to keeping the interest of the audience. The editing is extremely fast paced with a cut being made at least every 2 seconds even during the slower part of the song, this paired with the interesting mise-en-scene, bright lighting, star performance and animated backgrounds helps to keep the viewer watching.
This is typical of the pop genre as the majority of pop videos look to sell the artist and project the artists image rather than using maybe a concept or narrative as it is to sell to the masses and it is easier to project an image of the star for people to connect with than a story. Also, narrative would not suit this type of song as it is easier to keep up the tempo with just shots of the artist than a story as a story would need more time in order to be understood properly.
This has shown me that concept and narrative are not necessarily key to the success of a music video.