Panic cord - Gabrielle Aplin

The music video for Panic Cord by Gabrielle Aplin is a standard narrative based video for the singer/songwriter genre. It features the singer playing the song to herself in the same bedroom of the couple who is also played by the singer. There are many close-ups of her when singing, as the song is about a break up and so it is essential to convey her emotions. The narrative begins with the couple being happy and in love which helps to keep the audience watching as we know that the song is about how they break up and so we are drawn into wanting to watch how things will end.
I really like the overall light and airy look/feel of the video which is created by the soft natural looking lighting and probably some after effects on colourisation to give it a slightly more warm tone. I think this really helps to portray the homely feel to the video which is quite common in the genre of music video.
I think the main thing that keeps people watching and re-watching the video is the narrative and sad performance of the singer as you feel connected to her as a person and want to watch what happens to her (even though the narrative is most likely fictional). It is also a relateable theme and so most people will be able to have some sort of emotional connection to the song and or the video. I feel that this is further enhanced by the editing as it is cut on beat and even further amplified by cutting on the words when she sings 'doe ray me far so la tea doe' as it creates a hightened physical response within the viewer drawing them in more.