Tuesday, 6 August 2013

What you want - Evanescence



As with most videos in the metal genre What You Want by Evanescene is mostly performance based, featuring the band playing an intimate gig. However, the video does inter-cut between the main performance and shots of the lead singer, Amy Lee, running through New York City. This slight bit of narrative helps to keep the audiences attention as you are wondering where she is going, which later in the video is shown as we find her joining up with the rest of the band who all then begin to wade out into the ocean. Other than this the rest of the video is kept interesting by the lighting, editing and camera movement which all fit in with the song perfectly.
The entire video has a dark and gloomy feel to it created by a sort of sepia or just dark/cold tint to it. Some of the shots of Amy running through the city have an after effect on them which makes it look like an old video tape, this makes it feel as though we are watching her on CTV maybe, which helps to create a sense that she is doing something that she shouldn't be; sort of links in with the song lyrics of do what you want as she is possibly rebelling. The lighting of the performance has a lot of contrast going from very bright light to darkness with the beats of the drums, this helps to keep audience interest. There are also a lot of close-ups on the singers face which helps to show her strong emotions. The general editing varies from fast to moderate paced, however even when the shot is not being cut during the performance shots the camera will being continuously moving helping to keep the audience interested and in a state of suspense.
There is also a lot of iconography of the metal genre shown in this video from Amy's dramatic make-up and outfit to the shots of the guitarist head banging and the crowd using the devil horn hand which is symbolic to the genre.

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